Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells both consumer electronics and electronics components.
The Panasonic name was created in 1955 and was first used as a brand for audio speakers. In more recent history, Matsushita Electric has begun manufacturing more expensive television and audio/video equipment in addition to their entry-level offerings, and is using the Panasonic brand name worldwide. They manufacture LCD, plasma and CRT television sets, DVD players, telephones, VCRs, digital cameras, laptop computers under the sub-brand Toughbook, portable CD and analog tape decks and home stereo equipment, all of which is marketed under their slogan "Ideas for Life". Through the Panasonic nameplate, Matsushita was one of the first companies to manufacture Laserdisc players in the early 1980s and was among the group of companies that first conceived the DVD format.
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