Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".*
Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."*
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Interview - Software specialized in the creation of online questionnaires and poll a population and to process the data on-line. Multilingual site.
Meta Description: [ Interview?! logiciel de création et diffusion d'enquêtes questionnaires QCM quizz en ligne, collecte et statistique des réponses, web, Notes, WAP, GPRS, PDA. Qualité,marketing,commercial,formation,RH ]
Sawtooth Software, Inc. - Provides software for online surveys, conjoint analysis, and quantitative marketing research. Products include ACA, CBC, CVA, Ci3, and hierarchical Bayes analysis.
Skipton Information Group - Provides global marketing systems and market analysis network planning. Includes company profile.
Meta Description: [ Specialist providers of consumer marketing information, credit marketing, mapping, profiling and analysis systems, customer targeting, network planning, consumer lists, data processing, name and address management, cleaning and enhancement, database hosting and management. ]
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