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Personalization (or personalisation) is tailoring a consumer product, electronic or written medium to a user based on personal details or characteristics they provide.

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Web pages are personalized based on the interests of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences.

On an intranet or B2E Enterprise Web portals, personalization is often based on user attributes such as department, functional area, or role. The term customization in this context refers to the ability of users to modify the page layout or specify what content should be displayed.

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ATG - Combines information from marketing databases and user behavior to dynamically display personalized content.
Meta Description: [ Ecommerce software & solutions, customer service & support software, call center software & solutions, email & web marketing, knowledge management from ATG ]

Changing Worlds - ClixSmart range of personalization toolkits to build smart applications for digital TV, portals, e-commerce and mobile domains.
Meta Description: [ ChangingWorlds' unique ClixSmart Personalization Engine enables the next generation of intelligent information services to learn automatically about the needs and preferences of users and to customize the delivery and presentation of information content according to the specific requirements and ... ]

Corechange - With Coreport enterprise portals, users can create their own portals, add specialized content, assemble dynamic business processes, and manage online communities.
Meta Description: [ Our Livelink ECM Solutions address all-inclusive challenges that are applicable across the enterprise. Our products help many global organizations address their most fundamental business challenges. ]

CRM Guru - A news/community site for the CRM industry
Meta Description: [ CRMGuru helps business leaders succeed with Customer Relationship Management and Customer Experience Management, with thought-leader articles, discussion, guru advice and white papers. Gain a competitve edge with customer-centric strategies that build loyal and profitable relationships. ]

Digital Envoy - IP Intelligence solutions that utilize IP addresses to non-invasively uncover information about online users such as location, domain name and connection speed for applications including online advertising, customization, local search, analytics and online fraud prevention.

Ecensity - Provides an affordable, non-invasive, personalization solution for Java-based web applications and sites using profiles and rules..

Epiphany - Providing integrated customer interaction software

500 FoundU.com - Provides information on over 240 countries and 4 billion IP addresses with no software to install. It works on virtually any operating system and web site.

Geo targeting IP Address to Country City Region ISP Database - IP Country mapping Database - Geo-targeting IP Address to Country.
Meta Description: [ Geolocation by IP address is the technique of determining a user's geographical location ie. country, region, city and ISP, using geolocation through IP address. IP Address Geolocation database can help you identify visitor`s geographical location of IP address. ]

500 Geo-targeting Reviewed - An article that discusses geo-targeting methodology, its applications and accuracy claims.

GeoScope - An open-source Java toolkit for geographical analysis of IP addresses.

InfoSplit - Offers geotargeting using Netlocator, which can pinpoint the location of any IP address. Can be used to build real-time targeted pages and to generate market reports.

Java IP Address Locator - Solution for Java developers who want to use geographic location in their applications. Code is based on a customized local whois database that can perform over half a million lookups per second.
Meta Description: [ The world's largest development and download repository of Open Source code and applications ]

Maxmind GeoIP - Free and paid databases to customize websites based on IP address location information.
Meta Description: [ Determine the country, region, city and ISP of your Internet visitors ]

NetGeo - Delivers technology that identifies web visitors' geographic location, the company or organization to which they belong and their connection to the Internet.

Platypus Technologies LLC - Developer of high-performance clustering and classification software.

Quova - Solutions for companies that want to use the geographic location of web site visitors to enhance their security, marketing or regulatory compliance.

Radica - A personalization and eCRM vendor in Asia, which focuses on the development of enterprise-scale eCRM, knowledge management and e-intelligence software with Artificial Intelligence (A.I.) technology.

Rocketinfo - A technology company providing personalized information solutions to organizations. Solutions based on e-Intelligence Platform consisting of proprietary neural network and intelligent agent technologies.

SiteBrand - Enables companies to capture real-time website performance analytics, deliver targeted content via the web and e-mail, and personalize communication.
Meta Description: [ SiteBrand specializes in helping e-retailers become more profitable, through personalization. SiteBrand’s marketing automation software includes powerful, integrated tools for delivering real-time, rules-driven, personalized web campaigns, and personalized email campaigns. ]

Strategic Data Corporporation - SDC's PerfectClerk offers rules-based personalization software giving web sites the power to deliver highly targeted marketing messages to visitors in real time.

500 Synthespia - Offers the vStory Media Personalization Platform, which enables the personalization of streaming video, Flash, PDF files for use in marketing, advertising, content distributions.

TheResearch.com - CRM analytics and marketing strategy solutions by turning data into insights.

Touch Clarity - Software that learns about consumers by observing online behaviour, and then personalizes online content, with a focus on increasing revenues and profit.
Meta Description: [ Touch Clarity - maximize online sales and conversion with automated content targeting ]

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